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Pri­vacy Policy

The fol­lo­wing pri­vacy policy applies to this web­site. It also applies to our email com­mu­ni­ca­tion and our social media accounts. You can find detailed infor­ma­tion with regards to social media in the sec­tion „Pri­vacy Policy for our social media appearan­ces“.

 

1. An over­view of data pro­tec­tion

Gene­ral infor­ma­tion

The fol­lo­wing infor­ma­tion will pro­vide you with an easy to navi­gate over­view of what will hap­pen with your per­so­nal data when you visit this web­site. The term “per­so­nal data” com­pri­ses all data that can be used to per­so­nally iden­tify you. For detailed infor­ma­tion about the sub­ject mat­ter of data pro­tec­tion, please con­sult our Data Pro­tec­tion Decla­ra­tion, which we have included beneath this copy.

Data recor­ding on this web­site

Who is the respon­si­ble party for the recor­ding of data on this web­site (i.e., the “con­trol­ler”)?

The data on this web­site is pro­ces­sed by the ope­ra­tor of the web­site, whose cont­act infor­ma­tion is available under sec­tion “Infor­ma­tion about the respon­si­ble party (refer­red to as the “con­trol­ler” in the GDPR)” in this Pri­vacy Policy.

How do we record your data?

We coll­ect your data as a result of your sha­ring of your data with us. This may, for ins­tance be infor­ma­tion you enter into our cont­act form.

Other data shall be recor­ded by our IT sys­tems auto­ma­ti­cally or after you con­sent to its recor­ding during your web­site visit. This data com­pri­ses pri­ma­rily tech­ni­cal infor­ma­tion (e.g., web brow­ser, ope­ra­ting sys­tem, or time the site was acces­sed). This infor­ma­tion is recor­ded auto­ma­ti­cally when you access this web­site.

What are the pur­po­ses we use your data for?

A por­tion of the infor­ma­tion is gene­ra­ted to gua­ran­tee the error free pro­vi­sion of the web­site. Other data may be used to ana­lyze your user pat­terns.

What rights do you have as far as your infor­ma­tion is con­cer­ned?

You have the right to receive infor­ma­tion about the source, reci­pi­ents, and pur­po­ses of your archi­ved per­so­nal data at any time wit­hout having to pay a fee for such dis­clo­sures. You also have the right to demand that your data are rec­ti­fied or era­di­ca­ted. If you have con­sen­ted to data pro­ces­sing, you have the option to revoke this con­sent at any time, which shall affect all future data pro­ces­sing. Moreo­ver, you have the right to demand that the pro­ces­sing of your data be rest­ric­ted under cer­tain cir­cum­s­tances. Fur­ther­more, you have the right to log a com­plaint with the com­pe­tent super­vi­sing agency.

Please do not hesi­tate to cont­act us at any time if you have ques­ti­ons about this or any other data pro­tec­tion rela­ted issues.

Ana­ly­sis tools and tools pro­vi­ded by third par­ties

There is a pos­si­bi­lity that your brow­sing pat­terns will be sta­tis­ti­cally ana­ly­zed when your visit this web­site. Such ana­ly­ses are per­for­med pri­ma­rily with what we refer to as ana­ly­sis pro­grams.

For detailed infor­ma­tion about these ana­ly­sis pro­grams please con­sult our Data Pro­tec­tion Decla­ra­tion below.

2. Hos­ting

Exter­nal Hos­ting

This web­site is hos­ted by an exter­nal ser­vice pro­vi­der (host). Per­so­nal data coll­ec­ted on this web­site are stored on the ser­vers of the host. These may include, but are not limi­ted to, IP addres­ses, cont­act requests, meta­data and com­mu­ni­ca­ti­ons, con­tract infor­ma­tion, cont­act infor­ma­tion, names, web page access, and other data gene­ra­ted through a web site.

The host is used for the pur­pose of ful­fil­ling the con­tract with our poten­tial and exis­ting cus­to­mers (Art. 6(1)(b) GDPR) and in the inte­rest of secure, fast, and effi­ci­ent pro­vi­sion of our online ser­vices by a pro­fes­sio­nal pro­vi­der (Art. 6(1)(f) GDPR). If appro­priate con­sent has been obtai­ned, the pro­ces­sing is car­ried out exclu­si­vely on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, inso­far the con­sent includes the sto­rage of coo­kies or the access to infor­ma­tion in the user’s end device (e.g., device fin­ger­prin­ting) within the mea­ning of the TTDSG. This con­sent can be revo­ked at any time.

Our host will only pro­cess your data to the ext­ent neces­sary to ful­fil its per­for­mance obli­ga­ti­ons and to fol­low our ins­truc­tions with respect to such data.

We are using the fol­lo­wing host:

1&1 IONOS SE
Elgen­dor­fer Str. 57
56410 Mon­ta­baur

Data pro­ces­sing

We have con­cluded a data pro­ces­sing agree­ment (DPA) with the above-​mentioned pro­vi­der. This is a con­tract man­da­ted by data pri­vacy laws that gua­ran­tees that they pro­cess per­so­nal data of our web­site visi­tors only based on our ins­truc­tions and in com­pli­ance with the GDPR.

3. Gene­ral infor­ma­tion and man­da­tory infor­ma­tion

Data pro­tec­tion

The ope­ra­tors of this web­site and its pages take the pro­tec­tion of your per­so­nal data very seriously. Hence, we handle your per­so­nal data as con­fi­den­tial infor­ma­tion and in com­pli­ance with the sta­tu­tory data pro­tec­tion regu­la­ti­ons and this Data Pro­tec­tion Decla­ra­tion.

When­ever you use this web­site, a variety of per­so­nal infor­ma­tion will be coll­ec­ted. Per­so­nal data com­pri­ses data that can be used to per­so­nally iden­tify you. This Data Pro­tec­tion Decla­ra­tion explains which data we coll­ect as well as the pur­po­ses we use this data for. It also explains how, and for which pur­pose the infor­ma­tion is coll­ec­ted.

We here­with advise you that the trans­mis­sion of data via the Inter­net (i.e., through e-​mail com­mu­ni­ca­ti­ons) may be prone to secu­rity gaps. It is not pos­si­ble to com­ple­tely pro­tect data against third-​party access.

Infor­ma­tion about the respon­si­ble party (refer­red to as the “con­trol­ler” in the GDPR)

The data pro­ces­sing con­trol­ler on this web­site is:

Nicole Rie­skamp
Kul­tur­spa­zier­gänge Berg­straße
Jugenhei­mer Straße 29
64665 Alsbach-​Hähnlein

Phone: 0157 33796863
E-​mail: info@kulturspaziergaenge-bergstrasse.de

The con­trol­ler is the natu­ral per­son or legal entity that single-​handedly or jointly with others makes decis­i­ons as to the pur­po­ses of and resour­ces for the pro­ces­sing of per­so­nal data (e.g., names, e-​mail addres­ses, etc.).

Sto­rage dura­tion

Unless a more spe­ci­fic sto­rage period has been spe­ci­fied in this pri­vacy policy, your per­so­nal data will remain with us until the pur­pose for which it was coll­ec­ted no lon­ger applies. If you assert a jus­ti­fied request for dele­tion or revoke your con­sent to data pro­ces­sing, your data will be dele­ted, unless we have other legally per­mis­si­ble reasons for sto­ring your per­so­nal data (e.g., tax or com­mer­cial law reten­tion peri­ods); in the lat­ter case, the dele­tion will take place after these reasons cease to apply.

Gene­ral infor­ma­tion on the legal basis for the data pro­ces­sing on this web­site

If you have con­sen­ted to data pro­ces­sing, we pro­cess your per­so­nal data on the basis of Art. 6(1)(a) GDPR or Art. 9 (2)(a) GDPR, if spe­cial cate­go­ries of data are pro­ces­sed accor­ding to Art. 9 (1) DSGVO. In the case of expli­cit con­sent to the trans­fer of per­so­nal data to third count­ries, the data pro­ces­sing is also based on Art. 49 (1)(a) GDPR. If you have con­sen­ted to the sto­rage of coo­kies or to the access to infor­ma­tion in your end device (e.g., via device fin­ger­prin­ting), the data pro­ces­sing is addi­tio­nally based on § 25 (1) TTDSG. The con­sent can be revo­ked at any time. If your data is requi­red for the ful­fill­ment of a con­tract or for the imple­men­ta­tion of pre-​contractual mea­su­res, we pro­cess your data on the basis of Art. 6(1)(b) GDPR. Fur­ther­more, if your data is requi­red for the ful­fill­ment of a legal obli­ga­tion, we pro­cess it on the basis of Art. 6(1)(c) GDPR. Fur­ther­more, the data pro­ces­sing may be car­ried out on the basis of our legi­ti­mate inte­rest accor­ding to Art. 6(1)(f) GDPR. Infor­ma­tion on the rele­vant legal basis in each indi­vi­dual case is pro­vi­ded in the fol­lo­wing para­graphs of this pri­vacy policy.

Infor­ma­tion on data trans­fer to the USA and other non-​EU count­ries

Among other things, we use tools of com­pa­nies domic­i­led in the United Sta­tes or other from a data pro­tec­tion per­spec­tive non-​secure non-​EU count­ries. If these tools are active, your per­so­nal data may poten­ti­ally be trans­fer­red to these non-​EU count­ries and may be pro­ces­sed there. We must point out that in these count­ries, a data pro­tec­tion level that is com­pa­ra­ble to that in the EU can­not be gua­ran­teed. For ins­tance, U.S. enter­pri­ses are under a man­date to release per­so­nal data to the secu­rity agen­cies and you as the data sub­ject do not have any liti­ga­tion opti­ons to defend yours­elf in court. Hence, it can­not be ruled out that U.S. agen­cies (e.g., the Secret Ser­vice) may pro­cess, ana­lyze, and per­ma­nently archive your per­so­nal data for sur­veil­lance pur­po­ses. We have no con­trol over these pro­ces­sing acti­vi­ties.

Revo­ca­tion of your con­sent to the pro­ces­sing of data

A wide range of data pro­ces­sing tran­sac­tions are pos­si­ble only sub­ject to your express con­sent. You can also revoke at any time any con­sent you have alre­ady given us. This shall be wit­hout pre­ju­dice to the lawful­ness of any data coll­ec­tion that occur­red prior to your revo­ca­tion.

Right to object to the coll­ec­tion of data in spe­cial cases; right to object to direct adver­ti­sing (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a com­plaint with the com­pe­tent super­vi­sory agency

In the event of vio­la­ti­ons of the GDPR, data sub­jects are entit­led to log a com­plaint with a super­vi­sory agency, in par­ti­cu­lar in the mem­ber state where they usually main­tain their domic­ile, place of work or at the place where the alle­ged vio­la­tion occur­red. The right to log a com­plaint is in effect regard­less of any other admi­nis­tra­tive or court pro­cee­dings available as legal recour­ses.

Right to data por­ta­bi­lity

You have the right to demand that we hand over any data we auto­ma­ti­cally pro­cess on the basis of your con­sent or in order to ful­fil a con­tract be han­ded over to you or a third party in a com­monly used, machine rea­da­ble for­mat. If you should demand the direct trans­fer of the data to ano­ther con­trol­ler, this will be done only if it is tech­ni­cally fea­si­ble.

Infor­ma­tion about, rec­ti­fi­ca­tion and era­di­ca­tion of data

Within the scope of the appli­ca­ble sta­tu­tory pro­vi­si­ons, you have the right to at any time demand infor­ma­tion about your archi­ved per­so­nal data, their source and reci­pi­ents as well as the pur­pose of the pro­ces­sing of your data. You may also have a right to have your data rec­ti­fied or era­di­ca­ted. If you have ques­ti­ons about this sub­ject mat­ter or any other ques­ti­ons about per­so­nal data, please do not hesi­tate to cont­act us at any time.

Right to demand pro­ces­sing rest­ric­tions

You have the right to demand the impo­si­tion of rest­ric­tions as far as the pro­ces­sing of your per­so­nal data is con­cer­ned. To do so, you may cont­act us at any time. The right to demand rest­ric­tion of pro­ces­sing applies in the fol­lo­wing cases:

  • In the event that you should dis­pute the cor­rect­ness of your data archi­ved by us, we will usually need some time to verify this claim. During the time that this inves­ti­ga­tion is ongo­ing, you have the right to demand that we rest­rict the pro­ces­sing of your per­so­nal data.
  • If the pro­ces­sing of your per­so­nal data was/​is con­duc­ted in an unlawful man­ner, you have the option to demand the rest­ric­tion of the pro­ces­sing of your data in lieu of deman­ding the era­di­ca­tion of this data.
  • If we do not need your per­so­nal data any lon­ger and you need it to exer­cise, defend or claim legal entit­le­ments, you have the right to demand the rest­ric­tion of the pro­ces­sing of your per­so­nal data ins­tead of its era­di­ca­tion.
  • If you have rai­sed an objec­tion pur­su­ant to Art. 21(1) GDPR, your rights and our rights will have to be weig­hed against each other. As long as it has not been deter­mi­ned whose inte­rests pre­vail, you have the right to demand a rest­ric­tion of the pro­ces­sing of your per­so­nal data.

If you have rest­ric­ted the pro­ces­sing of your per­so­nal data, these data – with the excep­tion of their archi­ving – may be pro­ces­sed only sub­ject to your con­sent or to claim, exer­cise or defend legal entit­le­ments or to pro­tect the rights of other natu­ral per­sons or legal enti­ties or for important public inte­rest reasons cited by the Euro­pean Union or a mem­ber state of the EU.

SSL and/​or TLS encryp­tion

For secu­rity reasons and to pro­tect the trans­mis­sion of con­fi­den­tial con­tent, such as purchase orders or inqui­ries you sub­mit to us as the web­site ope­ra­tor, this web­site uses eit­her an SSL or a TLS encryp­tion pro­gram. You can reco­gnize an encrypted con­nec­tion by che­cking whe­ther the address line of the brow­ser swit­ches from “https://” to “https://” and also by the appearance of the lock icon in the brow­ser line.

If the SSL or TLS encryp­tion is acti­va­ted, data you trans­mit to us can­not be read by third par­ties.

Rejec­tion of unso­li­ci­ted e-​mails

We here­with object to the use of cont­act infor­ma­tion published in con­junc­tion with the man­da­tory infor­ma­tion to be pro­vi­ded in our Site Notice to send us pro­mo­tio­nal and infor­ma­tion mate­rial that we have not expressly reques­ted. The ope­ra­tors of this web­site and its pages reserve the express right to take legal action in the event of the unso­li­ci­ted sen­ding of pro­mo­tio­nal infor­ma­tion, for ins­tance via SPAM mes­sa­ges.

4. Recor­ding of data on this web­site

Coo­kies

Our web­sites and pages use what the indus­try refers to as “coo­kies.” Coo­kies are small text files that do not cause any damage to your device. They are eit­her stored tem­po­r­a­rily for the dura­tion of a ses­sion (ses­sion coo­kies) or they are per­ma­nently archi­ved on your device (per­ma­nent coo­kies). Ses­sion coo­kies are auto­ma­ti­cally dele­ted once you ter­mi­nate your visit. Per­ma­nent coo­kies remain archi­ved on your device until you actively delete them, or they are auto­ma­ti­cally era­di­ca­ted by your web brow­ser.

In some cases, it is pos­si­ble that third-​party coo­kies are stored on your device once you enter our site (third-​party coo­kies). These coo­kies enable you or us to take advan­tage of cer­tain ser­vices offe­red by the third party (e.g., coo­kies for the pro­ces­sing of pay­ment ser­vices).

Coo­kies have a variety of func­tions. Many coo­kies are tech­ni­cally essen­tial since cer­tain web­site func­tions would not work in the absence of the coo­kies (e.g., the shop­ping cart func­tion or the dis­play of videos). The pur­pose of other coo­kies may be the ana­ly­sis of user pat­terns or the dis­play of pro­mo­tio­nal mes­sa­ges.

Coo­kies, which are requi­red for the per­for­mance of elec­tro­nic com­mu­ni­ca­tion tran­sac­tions, or for the pro­vi­sion of cer­tain func­tions you want to use (e.g., for the shop­ping cart func­tion) or those that are neces­sary for the opti­miza­tion (requi­red coo­kies) of the web­site (e.g., coo­kies that pro­vide mea­sura­ble insights into the web audi­ence), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a dif­fe­rent legal basis is cited. The ope­ra­tor of the web­site has a legi­ti­mate inte­rest in the sto­rage of requi­red coo­kies to ensure the tech­ni­cally error free and opti­mi­zed pro­vi­sion of the operator’s ser­vices. If your con­sent to the sto­rage of the coo­kies and simi­lar reco­gni­tion tech­no­lo­gies has been reques­ted, pro­ces­sing occurs exclu­si­vely on the basis of the con­sent obtai­ned (Art. 6(1)(a) GDPR and § 25 (1) TTDSG); this con­sent may be revo­ked at any time.

You have the option to set up your brow­ser in such a man­ner that you will be noti­fied any time coo­kies are pla­ced and to per­mit the accep­tance of coo­kies only in spe­ci­fic cases. You may also exclude the accep­tance of coo­kies in cer­tain cases or in gene­ral or acti­vate the delete func­tion for the auto­ma­tic era­di­ca­tion of coo­kies when the brow­ser clo­ses. If coo­kies are deac­ti­va­ted, the func­tions of this web­site may be limi­ted.

In the event that third-​party coo­kies are used or if coo­kies are used for ana­ly­ti­cal pur­po­ses, we will sepa­ra­tely notify you in con­junc­tion with this Data Pro­tec­tion Policy and, if appli­ca­ble, ask for your con­sent.

At the end of this pri­vacy policy, you will find fur­ther detailed infor­ma­tion on the coo­kies used on this web­site within the sec­tion „Addi­tio­nal infor­ma­tion on coo­kies“.

Con­sent with Borlabs Coo­kie

Our web­site uses the Borlabs con­sent tech­no­logy to obtain your con­sent to the sto­rage of cer­tain coo­kies in your brow­ser or for the use of cer­tain tech­no­lo­gies and for their data pri­vacy pro­tec­tion com­pli­ant docu­men­ta­tion. The pro­vi­der of this tech­no­logy is Borlabs GmbH, Rüben­kamp 32, 22305 Ham­burg, Ger­many (her­ein­af­ter refer­red to as Borlabs).

When­ever you visit our web­site, a Borlabs coo­kie will be stored in your brow­ser, which archi­ves any decla­ra­ti­ons or revo­ca­ti­ons of con­sent you have ente­red. These data are not shared with the pro­vi­der of the Borlabs tech­no­logy.

The recor­ded data shall remain archi­ved until you ask us to era­di­cate them, delete the Borlabs coo­kie on your own or the pur­pose of sto­ring the data no lon­ger exists. This shall be wit­hout pre­ju­dice to any reten­tion obli­ga­ti­ons man­da­ted by law. To review the details of Borlabs’ data pro­ces­sing poli­cies, please visit https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

We use the Borlabs coo­kie con­sent tech­no­logy to obtain the decla­ra­ti­ons of con­sent man­da­ted by law for the use of coo­kies. The legal basis for the use of such coo­kies is Art. 6(1)(c) GDPR.

At the end of this pri­vacy policy, you will find fur­ther detailed infor­ma­tion on the coo­kies used on this web­site within the sec­tion „Addi­tio­nal infor­ma­tion on coo­kies“. There you can modify your coo­kie set­tings for this web­site at any time.

Ser­ver log files

The pro­vi­der of this web­site and its pages auto­ma­ti­cally coll­ects and stores infor­ma­tion in so-​called ser­ver log files, which your brow­ser com­mu­ni­ca­tes to us auto­ma­ti­cally. The infor­ma­tion com­pri­ses:

  • The type and ver­sion of brow­ser used
  • The used ope­ra­ting sys­tem
  • Refer­rer URL
  • The host­name of the acces­sing com­pu­ter
  • The time of the ser­ver inquiry
  • The IP address

This data is not mer­ged with other data sources.

This data is recor­ded on the basis of Art. 6(1)(f) GDPR. The ope­ra­tor of the web­site has a legi­ti­mate inte­rest in the tech­ni­cally error free depic­tion and the opti­miza­tion of the operator’s web­site. In order to achieve this, ser­ver log files must be recor­ded.

Cont­act form

If you sub­mit inqui­ries to us via our cont­act form, the infor­ma­tion pro­vi­ded in the cont­act form as well as any cont­act infor­ma­tion pro­vi­ded the­r­ein will be stored by us in order to handle your inquiry and in the event that we have fur­ther ques­ti­ons. We will not share this infor­ma­tion wit­hout your con­sent.

The pro­ces­sing of these data is based on Art. 6(1)(b) GDPR, if your request is rela­ted to the exe­cu­tion of a con­tract or if it is neces­sary to carry out pre-​contractual mea­su­res. In all other cases the pro­ces­sing is based on our legi­ti­mate inte­rest in the effec­tive pro­ces­sing of the requests addres­sed to us (Art. 6(1)(f) GDPR) or on your agree­ment (Art. 6(1)(a) GDPR) if this has been reques­ted; the con­sent can be revo­ked at any time.

The infor­ma­tion you have ente­red into the cont­act form shall remain with us until you ask us to era­di­cate the data, revoke your con­sent to the archi­ving of data or if the pur­pose for which the infor­ma­tion is being archi­ved no lon­ger exists (e.g., after we have con­cluded our response to your inquiry). This shall be wit­hout pre­ju­dice to any man­da­tory legal pro­vi­si­ons, in par­ti­cu­lar reten­tion peri­ods.

Request by e-​mail, tele­phone, or fax

If you cont­act us by e-​mail, tele­phone or fax, your request, inclu­ding all resul­ting per­so­nal data (name, request) will be stored and pro­ces­sed by us for the pur­pose of pro­ces­sing your request. We do not pass these data on wit­hout your con­sent.

These data are pro­ces­sed on the basis of Art. 6(1)(b) GDPR if your inquiry is rela­ted to the ful­fill­ment of a con­tract or is requi­red for the per­for­mance of pre-​contractual mea­su­res. In all other cases, the data are pro­ces­sed on the basis of our legi­ti­mate inte­rest in the effec­tive hand­ling of inqui­ries sub­mit­ted to us (Art. 6(1)(f) GDPR) or on the basis of your con­sent (Art. 6(1)(a) GDPR) if it has been obtai­ned; the con­sent can be revo­ked at any time.

The data sent by you to us via cont­act requests remain with us until you request us to delete, revoke your con­sent to the sto­rage or the pur­pose for the data sto­rage lap­ses (e.g. after com­ple­tion of your request). Man­da­tory sta­tu­tory pro­vi­si­ons - in par­ti­cu­lar sta­tu­tory reten­tion peri­ods - remain unaf­fec­ted.

5. Ana­ly­sis tools and adver­ti­sing

Google Ana­ly­tics

This web­site uses func­tions of the web ana­ly­sis ser­vice Google Ana­ly­tics. The pro­vi­der of this ser­vice is Google Ire­land Limi­ted (“Google”), Gor­don House, Bar­row Street, Dub­lin 4, Ire­land.

Google Ana­ly­tics enables the web­site ope­ra­tor to ana­lyze the beha­vior pat­terns of web­site visi­tors. To that end, the web­site ope­ra­tor recei­ves a variety of user data, such as pages acces­sed, time spent on the page, the uti­li­zed ope­ra­ting sys­tem and the user’s ori­gin. This data is assi­gned to the respec­tive end device of the user. An assign­ment to a user-​ID does not take place.

Fur­ther­more, Google Ana­ly­tics allows us to record your mouse and scroll move­ments and clicks, among other things. Google Ana­ly­tics uses various mode­ling approa­ches to aug­ment the coll­ec­ted data sets and uses machine lear­ning tech­no­lo­gies in data ana­ly­sis.

Google Ana­ly­tics uses tech­no­lo­gies that make the reco­gni­tion of the user for the pur­pose of ana­ly­zing the user beha­vior pat­terns (e.g., coo­kies or device fin­ger­prin­ting). The web­site use infor­ma­tion recor­ded by Google is, as a rule trans­fer­red to a Google ser­ver in the United Sta­tes, where it is stored.

The use of these ser­vices occurs on the basis of your con­sent pur­su­ant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your con­sent at any time. Within the sec­tion „Your coo­kie set­tings“ you can find your con­sent history for Google Ana­ly­tics and can change your coo­kie set­tings or revoke your con­sent at any time by cli­cking on the but­ton „Coo­kie set­tings“.

Data trans­mis­sion to the US is based on the Stan­dard Con­trac­tual Clau­ses (SCC) of the Euro­pean Com­mis­sion. Details can be found here: https://privacy.google.com/businesses/processorterms/mccs/.

IP anony­miza­tion

On this web­site, we have acti­va­ted the IP anony­miza­tion func­tion. As a result, your IP address will be abbre­via­ted by Google within the mem­ber sta­tes of the Euro­pean Union or in other sta­tes that have rati­fied the Con­ven­tion on the Euro­pean Eco­no­mic Area prior to its trans­mis­sion to the United Sta­tes. The full IP address will be trans­mit­ted to one of Google’s ser­vers in the United Sta­tes and abbre­via­ted there only in excep­tio­nal cases. On behalf of the ope­ra­tor of this web­site, Google shall use this infor­ma­tion to ana­lyze your use of this web­site to gene­rate reports on web­site acti­vi­ties and to ren­der other ser­vices to the ope­ra­tor of this web­site that are rela­ted to the use of the web­site and the Inter­net. The IP address trans­mit­ted in con­junc­tion with Google Ana­ly­tics from your brow­ser shall not be mer­ged with other data in Google’s pos­ses­sion.

Brow­ser plug-​in

You can pre­vent the recor­ding and pro­ces­sing of your data by Google by down­loa­ding and instal­ling the brow­ser plugin available under the fol­lo­wing link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more infor­ma­tion about the hand­ling of user data by Google Ana­ly­tics, please con­sult Google’s Data Pri­vacy Decla­ra­tion at: https://support.google.com/analytics/answer/6004245?hl=en.

Con­tract data pro­ces­sing

We have exe­cu­ted a con­tract data pro­ces­sing agree­ment with Google and are imple­men­ting the strin­gent pro­vi­si­ons of the Ger­man data pro­tec­tion agen­cies to the ful­lest when using Google Ana­ly­tics.

Demo­gra­phic para­me­ters pro­vi­ded by Google Ana­ly­tics

This web­site uses the “demo­gra­phic cha­rac­te­ristics” func­tion of Google Ana­ly­tics, to be able to dis­play to the web­site visi­tor com­pa­ti­ble ads within the Google adver­ti­sing net­work. This allows reports to be crea­ted that con­tain infor­ma­tion about the age, gen­der, and inte­rests of the web­site visi­tors. The sources of this infor­ma­tion are interest-​related adver­ti­sing by Google as well as visi­tor data obtai­ned from third-​party pro­vi­ders. This data can­not be allo­ca­ted to a spe­ci­fic indi­vi­dual. You have the option to deac­ti­vate this func­tion at any time by making per­ti­nent set­tings chan­ges for adver­ti­sing in your Google account or you can gene­rally pro­hi­bit the recor­ding of your data by Google Ana­ly­tics as explai­ned in sec­tion “Brow­ser plug-​in”.

Archi­ving period

Data on the user or inci­dent level stored by Google lin­ked to coo­kies, user IDs or adver­ti­sing IDs (e.g., Dou­ble­Click coo­kies, Android adver­ti­sing ID) will be anony­mi­zed or dele­ted after 14 months. For details, please click the fol­lo­wing link: https://support.google.com/analytics/answer/7667196?hl=en

Google Conversion-​Tracking

This web­site uses Google Con­ver­sion Track­ing. The pro­vi­der of this ser­vice is Google Ire­land Limi­ted (“Google”), Gor­don House, Bar­row Street, Dub­lin 4, Ire­land.

With the assis­tance of Google Con­ver­sion Track­ing, we are in a posi­tion to reco­gnize whe­ther the user has com­ple­ted cer­tain actions. For ins­tance, we can ana­lyze the how fre­quently which but­tons on our web­site have been cli­cked and which pro­ducts are reviewed or purcha­sed with par­ti­cu­lar fre­quency. The pur­pose of this infor­ma­tion is to com­pile con­ver­sion sta­tis­tics. We learn how many users have cli­cked on our ads and which actions they have com­ple­ted. We do not receive any infor­ma­tion that would allow us to per­so­nally iden­tify the users. Google as such uses coo­kies or com­pa­ra­ble reco­gni­tion tech­no­lo­gies for iden­ti­fi­ca­tion pur­po­ses.

The use of these ser­vices occurs on the basis of your con­sent pur­su­ant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your con­sent at any time. Within the sec­tion „Your coo­kie set­tings“ you can find your con­sent history for Google Conversion-​Tracking and can change your coo­kie set­tings or revoke your con­sent at any time by cli­cking on the but­ton „Coo­kie set­tings“.

For more infor­ma­tion about Google Con­ver­sion Track­ing, please review Google’s data pro­tec­tion policy at: https://policies.google.com/privacy?hl=en

IONOS Web Ana­ly­tics

This web­site uses IONOS Web­Ana­ly­tics ana­ly­sis ser­vices. The pro­vi­der of these ser­vices is 1&1 IONOS SE, Elgen­dor­fer Straße 57, 56410 Mon­ta­baur, Ger­many. In con­junc­tion with the per­for­mance of ana­ly­ses by IONOS, it is pos­si­ble to e.g., ana­lyze the num­ber of visi­tors and their beha­vior pat­terns during visits (e.g., num­ber of pages acces­sed, dura­tion of their visits to the web­site, per­cen­tage of abor­ted visits), visi­tor ori­g­ins (i.e., from which site does the visi­tor arrive at our site), visi­tor loca­ti­ons as well as tech­ni­cal data (brow­ser and ses­sion of ope­ra­ting sys­tem used). For these pur­po­ses, IONOS archi­ves in par­ti­cu­lar the fol­lo­wing data:

  • Refer­rer (pre­viously visi­ted web­site)
  • Acces­sed page on the web­site or file
  • Brow­ser type and brow­ser ver­sion
  • Used ope­ra­ting sys­tem
  • Type of device used
  • Web­site access time
  • Anony­mi­zed IP address (used only to deter­mine the access loca­tion)

Accor­ding to IONOS, the data recor­ded are com­ple­tely anony­mi­zed so they can­not be tra­cked back to indi­vi­du­als. IONOS Web­Ana­ly­tics does not archive coo­kies.

The data are stored and ana­ly­zed pur­su­ant to Art. 6(1)(f) GDPR. The ope­ra­tor of the web­site has a legi­ti­mate inte­rest in the sta­tis­ti­cal ana­ly­sis of user pat­terns to opti­mize both, the operator’s web pre­sen­ta­tion as well as the operator’s pro­mo­tio­nal acti­vi­ties. If appro­priate con­sent has been obtai­ned, the pro­ces­sing is car­ried out exclu­si­vely on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, inso­far the con­sent includes the sto­rage of coo­kies or the access to infor­ma­tion in the user’s end device (e.g., device fin­ger­prin­ting) within the mea­ning of the TTDSG. This con­sent can be revo­ked at any time.

For more infor­ma­tion affi­lia­ted with the recor­ding and pro­ces­sing of data by IONOS Web­Ana­ly­tics, please click on the fol­lo­wing link of the data policy decla­ra­tion:

https://www.ionos.de/terms-gtc/index.php?id=6.

Data pro­ces­sing

We have con­cluded a data pro­ces­sing agree­ment (DPA) with the above-​mentioned pro­vi­der. This is a con­tract man­da­ted by data pri­vacy laws that gua­ran­tees that they pro­cess per­so­nal data of our web­site visi­tors only based on our ins­truc­tions and in com­pli­ance with the GDPR.

6. Plug-​ins and Tools

Limit Login Attempts Rel­oa­ded

This web­site uses the Limit Login Attempts Rel­oa­ded plugin. The pro­vi­der is Atlan­tic Sili­con Inc., 3999 Com­mons Dr. W Unit N, Destin, FL 32541, USA (her­ein­af­ter refer­red to as LLAR).

LLAR pro­tects our web­site against unde­si­ra­ble access and mali­cious brute force attacks. For this pur­pose, LLAR records your IP address, the time, and source of login attempts and log files. LLAR is instal­led locally on our ser­vers and all recor­ded data is stored in encrypted form in our Word­Press data­base. There is no con­nec­tion to LLAR ser­vers.

The use of LLAR is based on Art. 6(1)(f) GDPR. The web­site ope­ra­tor has a legi­ti­mate inte­rest in pro­tec­ting its web­site opti­mally against cyber-​attacks. If appro­priate con­sent has been obtai­ned, the use of LLAR is exclu­si­vely based on Art. 6(1)(a) GDPR and § 25 (1) TTDSG, inso­far the con­sent includes the sto­rage of coo­kies or the access to infor­ma­tion in the user’s end device (e.g., device fin­ger­prin­ting) within the mea­ning of the TTDSG. This con­sent can be revo­ked at any time.

Google Web Fonts (local embed­ding)

This web­site uses so-​called Web Fonts pro­vi­ded by Google to ensure the uni­form use of fonts on this site. These Google fonts are locally instal­led so that a con­nec­tion to Google’s ser­vers will not be estab­lished in con­junc­tion with this appli­ca­tion.

For more infor­ma­tion on Google Web Fonts, please fol­low this link: https://developers.google.com/fonts/faq and con­sult Google’s Data Pri­vacy Decla­ra­tion under: https://policies.google.com/privacy?hl=en.

Font Awe­some (local embed­ding)

This web­site uses Font Awe­some to ensure the uni­form use of fonts on this site. Font Awe­some is locally instal­led so that a con­nec­tion to Fon­ti­cons, Inc.’s ser­vers will not be estab­lished in con­junc­tion with this appli­ca­tion.

For more infor­ma­tion on Font Awe­some, please and con­sult the Data Pri­vacy Decla­ra­tion for Font Awe­some under: https://fontawesome.com/privacy.

Google Maps

This web­site uses the map­ping ser­vice Google Maps. The pro­vi­der is Google Ire­land Limi­ted (“Google”), Gor­don House, Bar­row Street, Dub­lin 4, Ire­land.

To enable the use of the Google Maps fea­tures, your IP address must be stored. As a rule, this infor­ma­tion is trans­fer­red to one of Google’s ser­vers in the United Sta­tes, where it is archi­ved. The ope­ra­tor of this web­site has no con­trol over the data trans­fer. In case Google Maps has been acti­va­ted, Google has the option to use Google web fonts for the pur­pose of the uni­form depic­tion of fonts. When you access Google Maps, your brow­ser will load the requi­red web fonts into your brow­ser cache, to cor­rectly dis­play text and fonts.

We use Google Maps to pre­sent our online con­tent in an appe­al­ing man­ner and to make the loca­ti­ons dis­c­lo­sed on our web­site easy to find. This con­sti­tu­tes a legi­ti­mate inte­rest as defi­ned in Art. 6(1)(f) GDPR. If appro­priate con­sent has been obtai­ned, the pro­ces­sing is car­ried out exclu­si­vely on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, inso­far the con­sent includes the sto­rage of coo­kies or the access to infor­ma­tion in the user’s end device (e.g., device fin­ger­prin­ting) within the mea­ning of the TTDSG. This con­sent can be revo­ked at any time. Within the sec­tion „Your coo­kie set­tings“ you can find your con­sent history for Google Maps and can change your coo­kie set­tings or revoke your con­sent at any time by cli­cking on the but­ton „Coo­kie set­tings“.

Data trans­mis­sion to the US is based on the Stan­dard Con­trac­tual Clau­ses (SCC) of the Euro­pean Com­mis­sion. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more infor­ma­tion on the hand­ling of user data, please review Google’s Data Pri­vacy Decla­ra­tion under: https://policies.google.com/privacy?hl=en.

7. Cus­to­mer and Con­tract Data

Pro­ces­sing of Cus­to­mer and Con­tract Data

We coll­ect, pro­cess, and use per­so­nal cus­to­mer and con­tract data for the estab­lish­ment, con­tent arran­ge­ment and modi­fi­ca­tion of our con­trac­tual rela­ti­onships. Data with per­so­nal refe­ren­ces to the use of this web­site (usage data) will be coll­ec­ted, pro­ces­sed, and used only if this is neces­sary to enable the user to use our ser­vices or requi­red for bil­ling pur­po­ses. The legal basis for these pro­ces­ses is Art. 6(1)(b) GDPR.

The coll­ec­ted cus­to­mer data shall be dele­ted upon com­ple­tion of the order or ter­mi­na­tion of the busi­ness rela­ti­onship and upon expi­ra­tion of any exis­ting sta­tu­tory archi­ving peri­ods. This shall be wit­hout pre­ju­dice to any sta­tu­tory archi­ving peri­ods.

Pri­vacy Policy for our social media appearan­ces

Data pro­ces­sing through social net­works

We main­tain publicly available pro­files in social net­works. The indi­vi­dual social net­works we use can be found below.

Social net­works such as Face­book, Twit­ter etc. can gene­rally ana­lyze your user beha­vior com­pre­hen­si­vely if you visit their web­site or a web­site with inte­gra­ted social media con­tent (e.g., like but­tons or ban­ner ads). When you visit our social media pages, num­e­rous data protection-​relevant pro­ces­sing ope­ra­ti­ons are trig­ge­red. In detail:

If you are log­ged in to your social media account and visit our social media page, the ope­ra­tor of the social media por­tal can assign this visit to your user account. Under cer­tain cir­cum­s­tances, your per­so­nal data may also be recor­ded if you are not log­ged in or do not have an account with the respec­tive social media por­tal. In this case, this data is coll­ec­ted, for exam­ple, via coo­kies stored on your device or by recor­ding your IP address.

Using the data coll­ec­ted in this way, the ope­ra­tors of the social media por­tals can create user pro­files in which their pre­fe­ren­ces and inte­rests are stored. This way you can see interest-​based adver­ti­sing inside and out­side of your social media pre­sence. If you have an account with the social net­work, interest-​based adver­ti­sing can be dis­played on any device you are log­ged in to or have log­ged in to.

Please also note that we can­not retrace all pro­ces­sing ope­ra­ti­ons on the social media por­tals. Depen­ding on the pro­vi­der, addi­tio­nal pro­ces­sing ope­ra­ti­ons may the­r­e­fore be car­ried out by the ope­ra­tors of the social media por­tals. Details can be found in the terms of use and pri­vacy policy of the respec­tive social media por­tals.

Legal basis

Our social media appearan­ces should ensure the widest pos­si­ble pre­sence on the Inter­net. This is a legi­ti­mate inte­rest within the mea­ning of Art. 6 (1) lit. f GDPR. The ana­ly­sis pro­ces­ses initia­ted by the social net­works may be based on diver­gent legal bases to be spe­ci­fied by the ope­ra­tors of the social net­works (e.g., con­sent within the mea­ning of Art. 6 (1) (a) GDPR).

Respon­si­bi­lity and asser­tion of rights

If you visit one of our social media sites (e.g., Face­book), we, tog­e­ther with the ope­ra­tor of the social media plat­form, are respon­si­ble for the data pro­ces­sing ope­ra­ti­ons trig­ge­red during this visit. You can in prin­ci­ple pro­tect your rights (infor­ma­tion, cor­rec­tion, dele­tion, limi­ta­tion of pro­ces­sing, data por­ta­bi­lity and com­plaint) vis-​à-​vis us as well as vis-​à-​vis the ope­ra­tor of the respec­tive social media por­tal (e.g., Face­book).

Please note that despite the shared respon­si­bi­lity with the social media por­tal ope­ra­tors, we do not have full influence on the data pro­ces­sing ope­ra­ti­ons of the social media por­tals. Our opti­ons are deter­mi­ned by the com­pany policy of the respec­tive pro­vi­der

Sto­rage time

The data coll­ec­ted directly from us via the social media pre­sence will be dele­ted from our sys­tems as soon as you ask us to delete it, you revoke your con­sent to the sto­rage or the pur­pose for the data sto­rage lap­ses. Stored coo­kies remain on your device until you delete them. Man­da­tory sta­tu­tory pro­vi­si­ons - in par­ti­cu­lar, reten­tion peri­ods - remain unaf­fec­ted.

We have no con­trol over the sto­rage dura­tion of your data that are stored by the social net­work ope­ra­tors for their own pur­po­ses. For details, please cont­act the social net­work ope­ra­tors directly (e.g., in their pri­vacy policy, see below).

Indi­vi­dual social net­works

Face­book

We have a pro­file on Face­book. The pro­vi­der of this ser­vice is Meta Plat­forms Ire­land Limi­ted, 4 Grand Canal Square, Grand Canal Har­bour, Dub­lin 2, Ire­land (her­ein­af­ter Meta). Accor­ding to Meta’s state­ment the coll­ec­ted data will also be trans­fer­red to the USA and to other third-​party count­ries.

We have signed an agree­ment with Meta on shared respon­si­bi­lity for the pro­ces­sing of data (Con­trol­ler Adden­dum). This agree­ment deter­mi­nes which data pro­ces­sing ope­ra­ti­ons we or Meta are respon­si­ble for when you visit our Face­book Fan­page. This agree­ment can be viewed at the fol­lo­wing link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can cus­to­mize your adver­ti­sing set­tings inde­pendently in your user account. Click on the fol­lo­wing link and log in: https://www.facebook.com/settings?tab=ads.

Data trans­mis­sion to the US is based on the Stan­dard Con­trac­tual Clau­ses (SCC) of the Euro­pean Com­mis­sion. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Details can be found in the Face­book pri­vacy policy: https://www.facebook.com/about/privacy/.

Twit­ter

We use the short mes­sage ser­vice Twit­ter. The pro­vi­der is Twit­ter Inter­na­tio­nal Com­pany, One Cum­ber­land Place, Fenian Street, Dub­lin 2, D02 AX07, Ire­land.

You can cus­to­mize your Twit­ter pri­vacy set­tings in your user account. Click on the fol­lo­wing link and log in: https://twitter.com/personalization.

Data trans­mis­sion to the US is based on the Stan­dard Con­trac­tual Clau­ses (SCC) of the Euro­pean Com­mis­sion. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

For details, see the Twit­ter Pri­vacy Policy: https://twitter.com/privacy.

Insta­gram

We have a pro­file on Insta­gram. The pro­vi­der of this ser­vice is Meta Plat­forms Ire­land Limi­ted, 4 Grand Canal Square, Grand Canal Har­bour, Dub­lin 2, Ire­land.

Data trans­mis­sion to the US is based on the Stan­dard Con­trac­tual Clau­ses (SCC) of the Euro­pean Com­mis­sion. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For details on how they handle your per­so­nal infor­ma­tion, see the Insta­gram Pri­vacy Policy: https://help.instagram.com/519522125107875.

Pin­te­rest

We have a pro­file at Pin­te­rest. The ope­ra­tor is Pin­te­rest Europe Ltd., Pal­mer­s­ton House, 2nd Floor, Fenian Street, Dub­lin 2, Ire­land. Details on how they handle your per­so­nal data can be found in the pri­vacy policy of Pin­te­rest: https://policy.pinterest.com/de/privacy-policy.

XING

We have a pro­file on XING. The pro­vi­der is New Work SE, Damm­tor­straße 30, 20354 Ham­burg, Ger­many. Details on their hand­ling of your per­so­nal data can be found in the XING Pri­vacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.